On a strategic level, we base our success on our skilled workforce, our client-focused approach and good reputation as a long-standing, reliable partner. We will continue to build on these strengths. We will use information technology to share knowledge and develop best practices in all aspects of our operations, particularly in customer service and claims management.
Our strategy is underpinned by the following core principles:
- Enforcing strict underwriting principles, in accordance with our commercial criteria, not simply writing policies to increase the volume of business or market share
- Focusing on business for which we have a sustainable competitive advantage
- Settling claims immediately and out of court thus maintaining a low outstanding claims ratio and an excellent reputation as a hassle-free insurer
- Diversifying our risk portfolios and avoiding adverse selection by opting for many geographically-spread small to medium homogeneous risks
- Setting optimal retention levels for all our reinsurance treaties
- Developing and maintaining strict control processes throughout the company
- Knowing that creating shareholder value is inextricably linked to creating client value and goodwill
